Highlights
What is it?
Discover your best blonde with new WELLA colorcharm Permanent Crème Toners. From the creators of the #1 permanent toner in the US,* these 8 new crème toner shades let you neutralize brass and perfect your blonde with up to 90% less breakage.**
With a selection of 4 icy blonde tones and 4 pastel blonde tones, you now have the freedom to express your creativity with subtle to bold blonde looks and perfectly even tone from root to end.
**WELLA colorcharm liquid toner is the No.1 permanent toner in the US. WELLA calculation based on data reported by NielsenIQ‘s Scantrack Service for Permanent Toner Protection Treatments segment, 52-week period ending 04/23/2022, Total U.S.xAOC and Sally Beauty Total Omni market, according to the NielsenIQ syndicated product hierarchy. Copyright © 2022 Nielsen Consumer LLC
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**WELLA colorcharm lightener + permanent toner vs. lightener alone
What makes it special?
- Finishing step to neutralizing warmth after lightening Up to 90% less breakage*
- *WELLA colorcharm lightener + permanent toner vs. lightener alone
- Free of animal-derived ingredients, parabens, gluten and phthalates.
- Perfects blondes with shiny, healthy-looking hair.
- Works on naturally blonde or pre-lightened hair.
- Seamlessly even tone from root to tip.
How To Use
- Pre-lighten hair to the required level before applying toner.
- Mix 1 part WELLA colorcharm Permanent Crème Toner with 2 parts 10 volume WELLA colorcharm cream developer.
- Apply to towel dried hair and develop for 10-20 minutes, checking frequently for desired result.
